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Life is too short to tell tedious stories 

What good is a story that goes nowhere?  
Don't get caught in the weeds. 
You've got lives to change.
Let's find the stories to change them 

I want to tell better stories. I'm in!
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Book Your Spot

Join other entrepreneurs & change-makers ready to have bigger impact by telling better stories

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Craft Your Stories

Learn a framework for telling any story from any stage with authenticity and confidence

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Own Any Stage

Better stories told well means audiences follow you, hire you, & tell their friends about you

You already know you need to tell more stories.

The story of why you do what you do. Of how you know what you know.
Of that huge risk you took to get where you are today.
That terrible mistake you made.

The story you’ve been keeping under wraps because who would want to hear that story?

Yeah, that one.

You’ve probably heard that without a compelling story,
your message is “dead on arrival.”


You know that telling a story is the best way to connect with your audience and move them to take action.

Plus, when you tell a story, you get to relax and let the story speak for itself.

Your audience gets to KNOW, LIKE and TRUST you.

And then they want to hire you.

But you’re kinda clueless about what makes a good story, how to structure it, and how to tell it in a way that knocks your audience’s socks off.


You get lost on the back roads and lose track of the destination.
You ramble on and on.
You tell a story that makes your audience go, "huh?" 
You don’t know which information matters so you just cross your fingers, hold your breath, and hope it goes well.

Or you think, "I lived it, so I should just be able to just wing it, right?"

Well, yes....and....Not so fast! 

There is an art and a craft to building a story that works for your audience.

That’s exactly what we’re going to do in this 2-session workshop.

You'll walk out knowing in your bones what makes a great story, how to tell it in a way that’s totally YOU, and in a way that moves your people to take action.

Coming in April 2025 - click here to let us know your interest
2 afternoons: Dec 6 & 13 | $297 | REGISTER HERE
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Bambi Wineland

Motherland Travel

Before taking Johanna’s class I didn’t know how to use story telling to connect with my audience. But participating in Sell It With A Story made all the difference in the world! I have now told the story I worked on in her class many times. Every single time I tell it, I see tears in the eyes of the audience. It was Johanna’s instincts and coaching that helped me hone the story that now sells my business. I am forever grateful!”

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Jason Knoll 

Leadership Consultant

Getting clear about the stories I want to tell, and how to tell them, has helped me have more confidence when speaking about my business, and has given me the ability to connect with people in a way that can drive business. I gave a presentation just a couple of weeks ago, and was able to be present and more connected through my stories. From that, two solid business connections have arisen. 

Here’s what we’ll cover -- so you move into the next year with compelling stories to use in any presentation or speech (not to mention around the dinner table with friends & family)

1. DIG:
Find your best stories

  • Walk away with a treasure chest of stories to tell any time, any where
  • Learn what makes a story a story, and which ones will bring your audiences to the edge of their seat and move them to action 

2. DESIGN:
Craft the Narrative Arc

  • Discover a fundamental framework to ALL STORIES that you can apply to any story you tell, while keeping it uniquely yours.
  • Learn which parts of the story to leave in, which parts to leave out (because telling too much or too little can send your story down the drain) 

 3. DELIVER:
Move Your Audience To Action

  • Build suspense, curiosity and engagement so audiences say “TELL ME MORE!”
  • Bring more of YOURSELF to the stage and reach the people you’re meant to serve.
I want the secrets to telling better stories!

Who's Johanna anyway? 

For the past 30 years I’ve been swimming in stories: as a theater maker and solo performance artist, then as a public speaking coach and host of Boulder's Story Slam. I'm passionate about helping coaches, consultants & change-makers step past their fears and into thought leadership by telling better stories, and delivering them from any stage with confidence & authenticity.  I’ve presented for corporations, start-ups, community organizations, and on the TEDx stage, and believe that we've all got a story to tell (including you) that can change someone's life.  

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After years of avoiding the stage because I believed my stories didn't matter, I found my way to center stage. I’ve presented for corporations, start-ups, community organizations, and on the TEDx stage, as well as producing & hosting Boulder’s Story Slam. 

I’m passionate about helping people like you step past their fears, own their genius without apology, and and share their message with the people they know they can serve. 

I’ve helped hundreds of new and seasoned business owners & change-makers craft talks that makes their audiences say “Tell me more!”  

Now I’m taking this framework online to be able to share it with more people just like you -- so you can grow your business and have the impact you know you can have. 

Here’s what you'll get:

šŸ“£Ā  3Ā ONLINE Sessions with Johanna

Hands on, interactive sessions toĀ learn the nuts & bolts of good storytelling, and to put it into actionĀ right away. PLUS you get a week between sessions to work on your story and come back for more fine tuning.Ā 

šŸ“£Ā Expert Coaching and Feedback

You'll have the opportunity to get all your questions answered. You may get your story workshopped in front of the group. Whether your story or someone else's, there's gold in witnessing a story-coaching session.Ā 

šŸ“£ WorksheetsĀ for the "Sell it with a Story" framework

There's an art and a science to telling great stories. Here's the science part -- a framework for understanding just how stories tick. You'll be able to use this framework any time you want to tell a story.

šŸ“£Ā A community of other story-makersĀ Ā 

You'll have break-out room opportunities to tell your stories with other participants, and optional storytelling partners each week to hash out the nitty gritty in between our live sessions. (Trust me, your story will be loads better when you work on it in community)Ā 

šŸ“£Ā Savings on 1:1 SupportĀ Ā 

If you need more support with developing your story, you get savings on booking 1:1 support to dig into your unique story. Ask about 1:1Ā opportunities.Ā 

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Alexis Miles 

Johanna has experience facilitating groups in digging for and telling powerful stories, and has a strong contextual awareness. She knows and understands how to create a safe space and draw out a real story in people.  It’s given me the power and confidence of knowing my own story, and knowing how to tell it with a lasting impact that can change lives.

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Kit McGinnis

For Love of Earth

Johanna is a master at guiding you through your process to get to the story that you need to share. I ended up NOT telling the story I thought I needed to tell, but the story I actually needed to tell. What a powerful experience that was. 

I'm in! Tell me more
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